In 2016, Ohio farmer Roger Winemiller lost two of his three children to heroin overdoses. His one surviving child, a twenty year user, was in recovery. Faced with overwhelmed and underfunded rural support services, Roger and others in his town began reaching out to addicts and their families. Today this patchwork coalition includes a progressive judge, a concerned family physician and faith-based leaders-- all working to save their community-- one person at a time. But destigmatizing addiction, especially in conservative rural communities, is a rough road to travel. For many, that journey began with 20 seconds of courage.