CET Partners on Asthma Awareness Project for Local Childcare Providers, Parents

Media Day to be Held October 25 
CINCINNATI – CET will host a media day on October 25 from 11:45 a.m. to 1 p.m. to raise awareness of CAARE for Care Providers, an initiative that aims to help caregivers manage childhood asthma in daycare settings and homes. The event will take place at the James E. Biggs Early Childhood Center, 1124 Scott Street, in Covington, Kentucky.

The Community Asthma Awareness, Resources and Education for Family Care Providers Project (CAARE for Care Providers) is a partnership between CET, the American Lung Association of the Midland States, The United Way of Greater Cincinnati and ThinkTV in Dayton. 

The project delivers asthma education to an underserved population of adults who are caring for children with asthma in Southwestern Ohio. Asthma is a growing concern among parents and childcare providers, as more than 13 percent of Ohio’s children will be diagnosed with asthma during their lifetimes.

To date, nearly a thousand childcare providers have been trained in the basics of childhood asthma, including how to reduce asthma triggers in childcare environments and homes. A broadcast television campaign of informational and air quality spots has also been developed and can be seen in the Cincinnati and Dayton markets on CET and ThinkTV respectively. Past chair of the Ohio Asthma Coalition, Dr. Shalini Forbis serves as the medical advisor to the CAARE project.

Individuals involved with the CAARE project that will be available for interviews during the event on October 25, include: • Gale G Steitz, Program Director, American Lung Association of the Midland States • Tina Spaulding, School Readiness Coordinator, CET/ThinkTV • Gary Greenberg, Projects and Grants Developer, CET/ ThinkTV • A local mother named Christan, whose three-year-old son Maliki has been diagnosed with asthma since birth. 

CET is Greater Cincinnati's leading provider of education and enrichment in both living rooms and classrooms, reaching more than 2 million residents, 470,000 students and 37,000 teachers. Through PBS and local programming, CETconnect.org, innovative multimedia curriculum projects, parent workshops and professional development for teachers, CET positively impacts our community with rich and diverse resources. CET was the first licensed educational television station in the nation, the first high-definition public station in Ohio, and, through CETconnect.org, the first public television station to offer a community-based public media on-demand service. For more information about CET, visit www.cetconnect.org.