Gifts of Stock | Support | CET Connect

Gifts of Stock

gifts of stockMaking a stock gift to CET can be as simple as a phone call. 

Many people find it convenient and a tax benefit to contribute stock to CET. To do so, call your financial advisor, stockbroker or attorney to make an electronic transfer through which your broker can transfer shares using CET's DTC number. Here is the information that is needed to make the stock gift:

Merrill Lynch Wealth Management
312 Walnut Street, Suite 2425
Cincinnati OH 45202-4170
DTC Number: 8862
Account Number: 7LS - 02031
Account Name: Greater Cincinnati Television Educational Foundation
Brokerage Contact Information:
Kim Wissemeier                                 Telephone: (513) 562-2109
Kerri Boss                                           Telephone: (513) 562-2111
Toll Free: 1-877-540-3669                 Fax: (513) 322-4150


The donor or the transferring broker must provide the following information to properly record your gift to ensure that you receive an acknowledgement:

  • Donor name and complete address
  • Name and number of securities transferred
  • Name of brokerage house shares will be transferred from
  • Date of transfer


If you have questions or need additional information, please contact Sue Ellen Stuebing at or call (513) 345-6516.


Turn Your Stock Market Gains into Community Change

It's that time again!  As the year winds down, many CET supporters are considering what to give and how to give before December 31st.  Cash gifts are always popular and deeply appreciated.  Yet, have you considered a gift of appreciated stock?  Donating stock can prove to be good for you and even better for our community. 

For starters, a gift of appreciated stock can generate attractive tax savings.  By donating appreciated stock that you’ve owned for more than a year, you would become eligible to claim a tax deduction for what the stock is worth today as opposed to what you paid for it many years ago.  This charitable deduction could help reduce your taxable income and ultimately your tax.  

If you decide instead to sell this same stock, you would be taxed on the gain, even if you ultimately decide to donate the proceeds to a charity.  Giving stock directly to CET can help keep your long-term gains in the community rather than on your federal tax return.

Last but definitely not least, stock is a convenient way to increase your support.  We know that many of our loyal supporters would like to do more but to support the mission of CET but are concerned about their cash flow.  By donating appreciated stock, you would be able hold on to your cash and perhaps make a bigger impact than you otherwise thought possible.

So, get a head start on your year-end giving by contacting your broker today!   You can also contact Sue Ellen Stuebing at (513) 345-6516 or

Newman's Own Foundation

Make your gift go further! Newman’s Own Foundation will match any donation from new members and any upgraded donation from current members. 

Thank You!

CET thanks the following restaurants for their generous donation:

Dixie Chili -Newport, KY

Domino’s Pizza - Downton Cincinnati

Skyline Chili - Newport, KY

Keystone Bar & Grill - Covington, KY

CET thanks the following groups and organizations for donating their time and services:

Friends of CET

Cincinnati Insurance Companies

Friends of the POPs